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Customer.io is a comprehensive and user-friendly tool for email marketing, according to users. It allows users to handle email marketing …
Starting at $100 per month
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What is Customer.io?
Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS,…
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Pricing
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttp://customer.io/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $100 per month
Product Demos
Using Product Data to create granular user segments in Customer.io
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Marketing Automation With Customer io + Next js
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Customer.io Product Demo
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Customer.io?
Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year.
Founded in 2012, Customer.io is a globally distributed, remote-first company.
Customer.io Features
- Supported: Data-driven segment builder
- Supported: Multichannel messaging (Email, Rich Push, SMS, In-App)
- Supported: Newsletters
- Supported: Transactional messages
- Supported: Android, iOS, React Native, and Flutter mobile SDK
- Supported: Ad audience sync
- Supported: Visual workflow builder
- Supported: A/B testing
- Supported: Multivariate testing
- Supported: Triggered drip sequences
- Supported: API
- Supported: Webhooks
- Supported: Dashboards
- Supported: Conversion tracking
- Supported: Multiple sending workspaces
- Supported: Role-based permissions
- Supported: Timezone sending
- Supported: Multi-language messages
Customer.io Screenshots
Customer.io Video
Customer.io Integrations
Customer.io Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Customer.io is a customer engagement platform that enables marketers to build sophisticated automated messaging campaigns. With access to real-time behavioral data, users can create personalized and relevant messages to engage and retain customers. This includes sending emails, push notifications, SMS, in-app messages, and more through a visual building experience. Built for scale, Customer.io boasts users among over 5,300 companies, sending over 17 billion messages per year.
Customer.io starts at $100.
The most common users of Customer.io are from Small Businesses (1-50 employees).
Customer.io Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 73% |
| Mid-Size Companies (51-500 employees) | 25% |
| Enterprises (more than 500 employees) | 2% |
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Reviews and Ratings
(31)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
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- Recommendations
Customer.io is a comprehensive and user-friendly tool for email marketing, according to users. It allows users to handle email marketing flows and newsletters for various clients. Although there is a bit of a learning curve initially, once users become familiar with the tool, they find it easy to create flows that trigger at different times or based on user actions. Compared to other email marketing tools, Customer.io's editor is considered easier to use. It is commonly used in Marketing and Customer Experience departments for sending newsletters and triggered campaigns based on user behavior or attributes.
In the Customer Experience department, Customer.io is used to send emails to customers who have given a high NPS score, thanking them and inviting them to share their testimony. One of the key problems solved by Customer.io is email scalability. Users rely on this tool to send emails based on attributes and events, making it particularly useful for drip email campaigns. These automated series of emails can change based on user behavior, allowing for more personalized and effective engagements.
Customer.io also serves as a database for segmenting members and sending targeted flows based on their activity and involvement. It helps users easily build flows and drip campaigns for specific groups, especially those who may not be tech-savvy. This tool is highly regarded for its ability to automate email campaigns, including triggering auto-messages for trial users signing up. By automating email messaging, Customer.io addresses the problem of urgency and availability.
In B2C email marketing, Customer.io stands out as one of the best email products for high volume communication. It provides automatic and personalized triggers that enable fast and automated communication with customers. With its intuitive interface, comprehensive features, and ability to handle large volumes of emails, users find Customer.io invaluable in streamlining their email marketing efforts.
User-Friendly Email Flow Creation: Many users have found the email flow creation feature to be very user-friendly, even for those without coding knowledge. They appreciate the ease of creating visually appealing newsletters with this feature.
Effortless Segmentation Capability: The segmentation capability of the product has been highly praised by multiple reviewers. It is effortless to segment users in multiple ways, allowing for better targeting in campaigns and improving overall campaign effectiveness.
Great Customer Support and Documentation: Customers have described the customer support and documentation provided by the company as great. They appreciate the assistance received through chat, calls, and screen sharing, indicating that the support team is willing to help extensively.
Expensive Premium Version: Some users have mentioned that the price for the premium version of the product is quite high, particularly when dealing with large volumes of contacts. They feel that it may not provide a good value for the cost.
Setup Assistance Required: According to some users, setting up the product may require assistance from developers, which could be a drawback for those without technical expertise. This dependency on external help might be inconvenient for certain users.
Limited Support Communication Options: The support offered by the product only includes email communication and lacks a chat feature, as noted by some users. This limitation in communication channels could be seen as inconvenient by customers who prefer more immediate and interactive support options.
Customer.io is frequently recommended by users for technical marketing teams or product/engineering teams. Users find it to be a great fit for these teams, although it may require some time for non-technical teams to become familiar with the platform.
Many users praise Customer.io for its ability to transform their email marketing efforts. They express a strong preference for the tool and state that they will never go back to their previous solutions. Users describe Customer.io as an advanced tool with great pricing and top-notch customer support.
Users also frequently recommend Customer.io for its ease of use and onboarding process for new clients. They find it easy to get started with the platform and suggest that it is important to have a clear goal in mind before using Customer.io. Knowing what you want to achieve is crucial because Customer.io has various use cases it can help with, but it may not be productive without a clear objective.
Reviews
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September 10, 2021
The Best Email Software You Have Probably Never Heard Of
We not only use Customer.io for all of our email and SMS communications, but we also use it as a database of sorts to segment our members. We send a monthly newsletter as well as about 50 different flows that are sent to our members based on their activity and involvement.
- Customer Segmentation
- Email Campaigns
- Email Newsletters
- A/B Testing
- Sorting of Data
- More engaged members
- Better communication with our members
- Great open rates
I found Customer.io much easier to navigate than any of the other email platforms out there, and the pricing is MUCH better as well.
September 11, 2020
Customer.io is great
We use Customer.io at First (now part of RE/MAX) to manage all of our communications with customers—primarily email and push notifications, but also SMS messages.
- Workflow building and management.
- Extremely flexible and integrates easily with other services.
- Solid email builder.
- Webhook makes it easy to send and receive data in event-driven contexts.
- Support for liquid makes highly detailed personalization possible in every message.
- Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
- A bit too email centric.
- Lacks an ability to schedule messages on a daily, weekly, etc. basis.
- Customers helped us extract messaging from development, enabling much faster iteration and more sophisticated messaging strategies.
Customer.io is a great tool to get started with getting your marketing to the next level. It keeps the customer base up to date with API connections, and segmentation is made easy. So it's really easy to build flows/drip campaigns to specific groups (automated).
Training customers with this tool is also easy, people who are not tech savvy catch up quick. It's really easy to use and fun to build.
Training customers with this tool is also easy, people who are not tech savvy catch up quick. It's really easy to use and fun to build.
- Ease of use, a good tool for non programmers, or not so tech savvy people.
- Great support, willing to help a lot, by chat, calls, or screen sharing.
- Fast updates, it's a newer tool, but they are coming with fixes and updates fast.
- Better visual automation builder, they are a little behind here.
- Automate reports, I would love to see this.
- Fast testing for new products to specific groups. It saves a lot of time and money.
- Removed workload from marketing = more time to make it better.
- Better contact with specific groups, seeing a increase in sales because of this.
Customer.io is one of the tools we use or suggest based on the situation. Customer.io is in a place between basic email marketing and marketing automation (in my opinion). And suits well with clients who wants to advance or start with marketing automation.
It's easy, the price is good for what you get and you have fast results.
It's easy, the price is good for what you get and you have fast results.
February 13, 2019
Scalability and automation for your emails
We are using Customer.io in the Marketing and Customer Experience departments.
For marketing, we are using it for two things: sending newsletters (massive) and triggered campaigns, that means, based on behavior or attributes of our users.
In the case of customer experience, we use them based on behavior. For example, if someone gives us an NPS of 10, we send them an email thanking and inviting them to share their testimony.
Basically, it solves our email issues with the scalability it provides based on their attributes and events engine.
For marketing, we are using it for two things: sending newsletters (massive) and triggered campaigns, that means, based on behavior or attributes of our users.
In the case of customer experience, we use them based on behavior. For example, if someone gives us an NPS of 10, we send them an email thanking and inviting them to share their testimony.
Basically, it solves our email issues with the scalability it provides based on their attributes and events engine.
- Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
- Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
- We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
- Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
- Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
- Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
- We don't use environments, but it might be very useful for a bigger company.
- Data collection is a very weak part of Customer.io.
- You can't export data. You can't see it in any other way except the one they provide... definitely don't expect to rely only on their data because it's poor and can't be segmented.
- A/B testing could be better. You could use multivariate tests and you should be able to track which parts of the email you sent are most clicked, and so on.
- Onboarding isn't easy. Sending pageviews every time with the ID is very useful but not very easy to achieve, at least for a smaller company. Docs help but are extremely technical. I think it would be useful to have a friendlier or even an integration team for smaller/less technical teams.
- Integrating with other APIs for sending special content. For example, trying to send personalized emails to customers based on previous purchases isn't easy to achieve at all.
- Positive impact on the sales side. I'm not sure about the specific ROI (you have to include the designer and the time it takes to set up) but you certainly get back the investment in a few months, once you are able to scale your email marketing.
- Customer experience is way better by having more segmented, contextual and accurate messages sent to them.
- Integration is costly and it will take several days or weeks to be fully achieved. Expect to invest some money on this.
We used Autopilot in the past. It worked well but the integration wasn't very good, considering they only used cookies. We have a very complex system right now to be able to track every customer, and it was expensive but worth it. Autopilot worked very well when we were starting, but then it didn't track purchases, it wasn't easy to change a customer attribute, and so on (this was a few years ago, probably they have improved a lot). It was more visual and better to create huge workflows.
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Mailchimp was the first program we used. It's very basic but good at what it does: sending a newsletter to your small database. It has integrated very well with other services and we haven't used in a lot of time, but certainly was grown a lot so it must be doing things fine.
I also tried Active Campaign but it was almost the same as Autopilot.
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Mailchimp was the first program we used. It's very basic but good at what it does: sending a newsletter to your small database. It has integrated very well with other services and we haven't used in a lot of time, but certainly was grown a lot so it must be doing things fine.
I also tried Active Campaign but it was almost the same as Autopilot.